---
title: When Equity is More Important Than Profit
description: Equity - The Ultimate Bottom Line
image: https://info.cfodynamics.com.au/hubfs/Blog%20Graphics/Blog%20Post%20Featured%20Image-Aug-02-2023-08-05-25-2711-AM.png
---

[Accounting Knowledge](https://info.cfodynamics.com.au/blog/tag/accounting-knowledge)

# When Equity is More Important Than Profit

 15 May 2023

 

People refer to profit as "The Bottom Line" but without wanting to sound competitive there is one bottom which is even more important than your profit and loss. This is the equity you are building in your business which appears at the bottom of your balance sheet. In this video, we are going to explore what this means, how to influence it and why it is so important. 

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 15 May 2023

### [Why Invest in a CFO When You Can Invest in Yourself?](https://info.cfodynamics.com.au/blog/why-invest-into-a-cfo-when-you-can-invest-in-yourself)

[![How Can I Improve My Work In Progress?](https://info.cfodynamics.com.au/hs-fs/hubfs/Video%20036%20-%20How%20Can%20I%20improve%20my%20Work%20in%20Progress%20-%20Featured%20Image%20(Blog).png?width=352&name=Video%20036%20-%20How%20Can%20I%20improve%20my%20Work%20in%20Progress%20-%20Featured%20Image%20(Blog).png) ](https://info.cfodynamics.com.au/blog/how-can-i-improve-my-work-in-progress)

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### [How Can I Improve My Work In Progress?](https://info.cfodynamics.com.au/blog/how-can-i-improve-my-work-in-progress)

[Profit & Cash Flow Management](https://info.cfodynamics.com.au/blog/tag/profit-cash-flow-management)

[![EOFY Is Here – But Are Your Internals in Order?](https://info.cfodynamics.com.au/hs-fs/hubfs/AI-Generated%20Media/Images/a%20scale%20with%20money%20on%20one%20side%20and%20tax%20receipts%20on%20the%20other.jpeg?width=352&name=a%20scale%20with%20money%20on%20one%20side%20and%20tax%20receipts%20on%20the%20other.jpeg) ](https://info.cfodynamics.com.au/blog/eofy-is-here-but-are-your-internals-in-order)

 15 May 2023

### [EOFY Is Here – But Are Your Internals in Order?](https://info.cfodynamics.com.au/blog/eofy-is-here-but-are-your-internals-in-order)

[Business Growth & Success](https://info.cfodynamics.com.au/blog/tag/business-growth-success)

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